The earliest Nike footwear came up in the market in 1971, from the company Blue Ribbon Sports founded by Bill Bowerman and Phil Knight in 1964. Years have passed and the Nike brand became popular worldwide, producing many product lines including Air Jordan, Nike Pro, and Nike Golf shoes.
Unlike product lines named after popular sports athletes, Nike started out producing golf shoes in 1986. Product endorsements of the Nike brand involved popular golfers such as Peter Jacobsen and Curtis Strange, but casual and professional golfers preferred other brands that were more reputable in the industry.
After the reinvention of Nike Golf shoes and apparel, the brand received a lot of attention when a new professional golfer named Tiger Woods signed a $40 million endorsement contract from Nike Golf – a subsidiary unit of Nike that was established in 1998. Two years later, Nike Golf earned its first success with the increased sales in products including the brand’s golf-ball. Along with the success of Tiger Woods in the PGA Tour, Nike Golf also had its share of success with the sales of the Nike TW Golf Shoes collection. The collection includes apparels, footwear, and golf-clubs.
Comparing Nike Golfing Shoes To Other Brands
Nike received mixed reviews from casual and professional golfers. Many find the footwear comfortable and others prefer other brands like Footjoy or ECCO. When it comes to consumer sales, Nike is definitely one of the best sellers in the market. Amazon includes the Lunar Control Golf Shoes series of Nike as one of the best sellers online, along with other golfing footwear from ECCO, ASICS, Adidas, PUMA, Callaway, and Oakley.
The price of the Nike Golf footwear ranges from $55 to $180, having the junior series as the cheapest and the TW series as the most expensive. The Lunar series ranges from $80 to $160. Lunar golf shoes for women are the cheapest. Design-wise, there are many options to choose from including the NIKEiD, which allows you to design your own golfing footwear.
The NIKEiD golfing shoes series lets you choose from two TW series priced at $225 from the Nike Golf footwear website. You can choose from nine different colors – white, yellow, orange, green, blue, pink, red, gray, and black, along with the regular and wide form. A 30-day delivery time is given after you purchase the golfing shoes from the Nike website.
Customizing Your Own Golf Shoes
Being able to create your own designer golf shoes is probably one of the most exciting things that you can do if you’re a fan of the sport. With NIKEiD, you will be able to customize the design of your Nike Golfing shoes. The first thing you need to do is to visit the Nike website and browse through its product web page. Once you’ve found the page for golfing shoes, click the link feature the “Customize it” button. Now, you can choose one from two of the TW golf shoes series from Nike Golf that will serve as your canvass.
After choosing the golf shoes, you will have to click the image of the shoe on the screen to start creating your own design. You can change the color of the lace, swoosh logo, traction, midsole, and base of the shoes by clicking each part and the color that you want to use. If you don’t have any ideas in mind, you can choose the pre-set designs located just below the design application. To review the design you made, you can use the navigation buttons on the screen.
What’s Nike Lunar Control?
The Lunar Control series is the latest innovation of the company to provide more comfort and power when it comes to golf shoes. The new Nike Golfing shoes series includes ultimate cushioning for lightweight comfort and ground-feet control plus new sets of traction for a more stabilized footing and power transfer.
There are seven Lunar Control golf shoes available for men and four for women, with prices ranging from $80 to $160. The footwear have different color availability, but you can only customize designs through the NIKEiD series. The best feature of this Nike Golf footwear series is probably the Lunarlon cushioning, which is 30 percent lighter than the traditional cushioning used by other golfing shoe brands.
Why Cushioning is Important
Sports shoe brands take a lot of time and effort to produce new technologies on cushioning devices. Strenuous activities, for example, require a lot of force and may cause injuries without proper feet cushioning. Golfing relies on proper footwork, which needs proper cushioning to avoid strains and injuries. Cushioning also helps reduce fatigue because of the continuous pressure applied on the feet.
Companies that provide sporting equipments usually have endorsement partners that help them improve market shares worldwide. Nike Golf shoes had Tiger Woods sign an endorsement contract in 1998, followed by another pro golfer Rory Mcllroy with a 10-year contract of more than $200 million.
• Tiger Woods
Tiger Woods started his professional career in 1996, signing an endorsement contract afterwards with Nike. In the same year, he received the PGA Tour Rookie of the Year Award and Sports Illustrated Sportsman of the Year Award. He got into the number 1 spot in the Official World Golf Rankings in that year. He’s the golfer who made the fastest ascent in this list.
Aged 24, he became the youngest professional golfer who achieved the Career Grand Slam. In 2013, he won the WGC-Cadillac Championship with a 4-shot lead against Steve Stricker. Tiger Woods is using the Nike Free-Inspired TW golf shoes.
• Rory Mcllroy
Rory Mcllroy is both a member of the PGA and the European Tour. He got the U.S. Open championship last 2011 and the PGA Tour championship title a year later. At the age of 24, he’s probably one of the top earners in the industry with his endorsements – including the multimillion-dollar endorsement contract from Nike Golf shoes that made a lot of buzz in the world of golf. He’s currently endorsing the Nike Lunar Control shoes.